Role: Brand copywriter and idea partner.
kentish hamper product storytelling for Artillery Architects – A sensory thank‑you
Artillery Architects wanted their clients to feel valued beyond the work they brought in. Not with an expensive or predictable Christmas gift, but with something thoughtful that showed real attention. Together, we shaped a gifting idea that quietly made people happy: bringing together product selection, local sourcing, presentation and words to turn a loose idea into something tangible. Each hamper was a small, sensory thank‑you. And because we chose products that supported conservation, the project could do a little good beyond the immediate recipient too.
• A clearer story that links the people, the products and the clients.
• A hamper that feels like a thoughtful, one‑off thank‑you, not a standard corporate box.
• Simple words that make it easy to explain what’s inside and why it matters.
How it came together
It began as a note in the margin: a chance to make something small and special. Not a grand gesture, just a quiet way of saying, ‘I see you.’ A map of Kent started to form in my notebook — arrows to vineyards and orchards, scribbled names of makers, little stars where stories lived. One by one, those blue‑ink marks turned into real things you could hold: bottles, jars, paper, ribbon. A hamper that felt like a place, not a product. A way of letting clients see Kent, and Artillery, through a softer, more story led lens.
The work
A closer look at the small things that helped this hamper feel like a thank‑you, not just a box of things.
Ideas & first sketches
Choosing what went inside
Words to match the feeling
A short note to sit alongside Chapel Down English rosé.
Light red fruit, soft botanicals and a bright, easy finish — a gentle way to say thank you without making a fuss.
What changed (in simple terms)
The hampers gave Artillery a quieter way to say thank you. Clients received something that felt chosen, not generic — a small piece of Kent on the table, with the white rhino conservation work sitting quietly in the background. It was a way to share care, place and values in one gesture, without needing many words.