the space where ideas take shape

I spend my days helping creators and brands track down their most authentic voices. This is a collection of messy whiteboards, loose threads, and half‑formed concepts that were followed until they landed somewhere that felt honest.

Here are three projects — Artillery, Orange and the Tapestry poem — that show how I work: listening closely, spotting the connections others might miss, and finding words that turn complex ideas into clear, relatable stories.

artillery

Product development and copywriting for bespoke client gift experiences.

See how we connected creativity and regional heritage to spark conversations in the corporate world.

SEE HOW IT CAME TOGETHER

ORANGE UK

Curious how we turned user data into a walk-through story? See how the Orange retail experience came together.

SEE THE STORY

Tapestry poem – Canterbury Festival

Originating the concept and shaping the poetry for a piece inspired by change, created for Canterbury Festival.

Curious how this tapestry poem came to life from the first idea to the final lines on display? Read the story behind it.

READ THE STORY

A little more to the story

Pulling on a few extra threads: the thinking behind the projects, the press coverage, and the creative process.

The Cornilo Riding School.

Kind Words

“Niki offered an essential outlook on our vision and helped us translate complex user data into a retail experience people could actually feel.”

— Trevor, Orange UK

Copywriting for a riding school that builds confidence first — helping Cornilo tell a story of learning, trust, and progress in the arena.

Anatomy of a campaign: five familiar brands, five different intention - and what really happened once the work met the world

A closer look at five well‑known brand campaigns from a copywriting perspective: how the words, structure and story choices make them work — read the story.

“From a rough idea to a finished hamper, Niki helped us create a gifting experience that felt considered, distinctive and right for our clients.”

— David Back, Founder, Artillery

Have a story that needs an anchor?

If one of these projects has sparked an idea — even if it’s still half‑formed — I’d love to hear about it. We can start with a relaxed conversation, follow the threads in what you’re trying to do, and see whether I’m the right person to help.

Get in touch